Minimal Music Club
The aim of this project was to create a new brand identity for a minimal / techno music club. The idea was to use a solid black and white colors to create a minimalistic identity with which club’s customers could easily identify with.
Along with the logo, the Minimal App has been released. It’s a simple, minimalistic player that gives free access to all DJ sets played in the club. Users can choose from different DJ sets streamed through the app and create their own favourite playlists from available tracks.
Third part of this brand ID was creating a staff outfit guidelines. Since most of Minimal Music Club ID is based on black colors, to make club’s staff recognisable during the concerts, we’ve dressed them in white to create a visible contrast between the staff and club’s interiors and guest’s outfits (usualy black).