Glase Fintech AB

Glase is a swedish FinTech company with its roots deep in Scandinavian history and tradition. The name goes back to Norse Mythology and the idea for the brand was to resemble and underline company’s origins.  It combines iconic style of Futhark rune alphabet with the story behind Glasir – the golden tree outside Odin’s hall from which the company took its name. The final design was a logo that represents both tree and a leaf. A proper set of colors underlines luxury and wealth – golden pantone against a very dark blue background.

The main logo is accompanied by a set of iconography and guidelines for digital and printed products that build a complete brand ID.